October 01, 2015

Raise Your Mug To International Coffee Day

Have you had your morning shot of espresso today? If not, we have the perfect reason to fill your favorite mug with a special brew. According to the International Coffee Organization, today marks the first official International Coffee Day. And the celebration of coffee should be an international occasion because regardless of culture or where you live in the world, it seems that the power of java brings us together.

How do You Brew?

From North America to France or Japan, we may speak different languages, but we’re all fluent in the art of great coffee:

  • United States: More than 50 percent of American adults drink coffee daily. That’s more than 150 million daily coffee drinkers. Americans prefer a variety of specialty coffee drinks but the Americano, a mix of espresso and hot water is also a popular choice.
  • France: Among the many croissants and baguettes on sidewalk café tabletops, you’ll most likely also find a French favorite, café au lait. The French start their day with the strongly-brewed espresso drink served with hot milk on the side or mixed in a wide-brimmed mug.
  • Canada: Canadians consume the most coffee per capita of any country outside of Europe and 88 percent of Canadians say they drink at least one cup of coffee per day. Canadian connoisseurs gravitate towards traditional coffee, but the most popular espresso-based beverages are cappuccinos and lattes.
  • United Kingdom: It’s safe to say that the tea-time tradition is still alive and thriving. This may be due to the Royal Family’s long-standing preference for tea, but many Brits also enjoy coffee and consume more than 70 million cups daily.
  • Germany: Germany is the world's second largest consumer of coffee at 16 pounds per person. While preferences run the gamut among Germans, specialty offerings such as cappuccinos and lattes are popular.
  • Japan: Coffee consumption is on the upswing in Japan, due in part to the rising popularity of brewed drinks. According to the All Japan Coffee Association, the Japanese consumed 11.13 cups of coffee per week in 2014, the largest amount since the organization started the study in 1983.
  • China: Drinking tea is a ritual in China, but more Chinese are beginning to crave coffee. In particular, coffee drinking is becoming more established in urban areas, like Hong Kong, which boasts 150 cups per citizen per year.

But coffee is more than just an international drink of choice; it also serves as the fuel that powers the work day.

Serving the Ultimate Perk at Work

Coffee has a long history in offices around the world as an essential part of the official start of the work day. Most people also tap into the power of the ultimate bean periodically throughout the day to give them a jolt when they need to recharge.

While studies suggest that coffee consumption delivers powerful fuel for workplace productivity, it can also serve as a catalyst for engagement, well-being and collaboration at work. When associates need a boost of creativity or a few fresh ideas, they generally come together and connect over a cup.

As the world celebrates International Coffee Day, remember that coffee is more than a commodity; it can be a key ingredient in a powerful recipe for improving the way we work.

Tags:Taste and Choice